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Services Management
您仍在比較哪買這本飲食類的中文書 "Services Management" 售價最超值嗎?
雖然各大網路書局均有販售,不過小編還是到谷哥大神和奇摩搜尋了解一些YOUTUBE、開箱文、評價、直播、文章 等相關資訊後。
幫您整理出來在 "這裡" 最優惠啦。
有需要的粉粉可以點擊連結或按鈕就能獲取最新的優惠折扣訊息啦~
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For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.
This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors.
Feature
.Unique perspective — Currently the only book that addresses hospitality management specifically from a services management/marketing perspective.
~Offers the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations.
.Study Objectives — In all chapters.
~Outlines for? the student and the professor, the strategic focus of the chapter. These also explicitly state the learning outcome of each chapter.
.Vignettes or small cases — Used in each chapter to illustrate the more general managerial material presented in each chapter.
~Assist the professor to illustrate the applicability of the theory in practice, and the students to understand a concept through case example.
.Review questions -- For each chapter. The selected questions at the end of each chapter also identify some of the important sections within the chapter.
~Provide a rough guide for both the professor and the student by highlighting issues for consideration and possible? assessment.
.Suggested further reading for the chapter.
~Provides the students and the professor with numerous publications that discuss similar topic areas; hence, the opportunity to gain greater understanding.
.Reference Section — All relevant reference and sources for each chapter are quoted and acknowledged appropriately in the reference section at the end of the book.
~Gives students a great source of information.
.Web support on all figures and diagrams in the book.
~Provides all professors with PowerPoint slides of the diagrams illustrated in the text. This constitutes a valuable teaching tool for professors, and serves as a visual aid to student understanding.
新聞分享
「秀場天王」豬哥亮五月時因大腸癌逝世,於上個月風光下葬。女兒謝金晶於喪父後於昨(2)晚首度獻唱,她現身雲林台西五條港安西府晚會,唱到〈我的爸爸〉副歌時便哽咽,之後好不容易唱完「一句我的爸爸」後更是難過到說不出話來,讓主持人黃鐙輝、小call趕忙遞上衛生紙,讓人看了相當不捨。
黃鐙輝眼見謝金晶淚崩,也趕忙送上安慰:「金晶唱得很棒,豬大哥現在笑得很開心。」豬哥亮生前和安西府主委林清標感情深厚,謝金晶也於台上感謝五條港安西府曾在父親「出國深造」大力相助。前兩年父女倆都一同攜手回饋演出,昨晚只剩謝金晶一人,讓她看起來格外落寞。
謝金晶於會後也在臉書上表示:「好久沒跟大家見面了,謝謝大家這段時間的關心與鼓勵。剛剛去了每年爸爸都一定會去的五條港安西府,真的好感動......每個人都跟我說加油,給我溫暖的擁抱,謝謝大家!金晶都收到了!相信...今天爸爸一定也有來......。」她也不忘轉貼電視台正在播映的《大釣哥》照片,邀爸爸的影迷一起支持。
文章標籤
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